StarNews Mobile, a Cameroonian media startup that provides a network of mobile video channels and allows celebrities and businesses to monetize their fan bases in Africa through exclusive videos, has announced that it has reached 4 million active users throughout its existing markets, both free and premium.
According to the company’s statement, around 500,000 unique active users interact with its platform on a daily basis and receive daily exclusive content from the creators they follow, while another 3.5 million users receive free content intermittently for 30 days.
“Over the course of 2022, over 10 million users have signed up and accessed our platform and that is our actual captive audience. Furthermore, over 90% of our users are located in Ivory Coast and Cameroon, which totals about 40 million mobile subscribers. This means StarNews Mobile has captured the interest of over 25% of the market, a very good indication of our potential,” the startup stated.
A Look At What StarNews Does
Founded in 2017 in Cote D’ivoire, StarNews Mobile is the project of Cameroonian Guy Kamgaing who has over 20 years of experience in the mobile telecom industry.
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“I started in January 2016, with $ 250,000 in equity to deploy the platform and carry out the first proof of concept,” said Kamgaing. “At the beginning of 2018, I raised $100,000 as part of a “Friends & Family Round”; and during the summer of 2019, I raised an additional 600,000 dollars from Business Angels based in California.”
The startup which is present in four countries, is a network of mobile video channels that allows celebrities and brands to monetize their fan bases in Africa, the world’s fastest growing mobile market. StarNews Mobile works with popular local and international stars such as Davido (Nigeria — 12.7M followers), Fally Ipupa (Congo — 3M followers) or Sauti Sol (Kenya — 2.2M followers) to create exclusive and addictive short videos that fans are eager to pay for.
The startup also allows creators to earn new income and advertisers to reach their target audiences. To date, the company has also around 40 employees spread across Canada, the United States, India, France and Africa.
Available in Ivory Coast, Cameroon, Congo and South Africa, StarNews is working with large pan-African mobile operators such as MTN, Orange and MOOV in order to distribute exclusive and quality video content directly to users.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh