Yango , the global tech company, has unveiled its entrance into the burgeoning Ethiopian ride-hailing market, specifically launching its services in Addis Ababa. This strategic move comes as part of Yango’s expansion plans across Africa, and it has established a partnership with ShuuFare, a subsidiary of Ethiopian tech firm G2G IT Group, to spearhead its operations in the capital.
In an official statement, Adeniyi Adebayo, the Head of Yango’s Africa Office, expressed excitement about the collaboration with G2G IT Group, affirming that this venture would combine Yango’s cutting-edge technologies, extensive expertise, and international quality standards with ShuuFare’s profound understanding of the Ethiopian market. The goal is to provide an exceptional ride-hailing service tailored to the Ethiopian population.
Under this partnership, G2G IT Group will assume the role of a franchise holder responsible for managing Yango’s service operations within Ethiopia. Tedros Mehari, Chief Technology Officer at G2G IT Group, emphasized their shared vision and expertise in delivering a cutting-edge, reliable, and efficient ride-hailing service that promises to transform the industry.
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Ethiopia will become the thirteenth African country to welcome the Yango ride-hailing service once ShuuFare commences operations. Tedros reiterated their commitment to leveraging technology for the betterment of customers and the growth of the Ethiopian economy, expressing enthusiasm for introducing this excellent service to local communities.
For the time being, Yango, in collaboration with ShuuFare, will operate as a cash-only service. However, they have plans to integrate the platform with local payment solutions, including Telebirr. Moreover, their mobile app, available for free download on both iOS and Android platforms, offers services in Amharic and several other languages.
Beyond Africa, Yango’s ride-hailing app is operational in numerous countries spanning Europe, Central Asia, South America, and the Middle East.
In a recent development, Yango has obtained a license to operate in Cameroon, indicating a shift in its expansion strategy after facing regulatory challenges in Morocco.
Yango Addis Ababa Yango Addis Ababa
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard