With nearly 2 million Tunisians living abroad, the Tunisian diaspora has emerged as a crucial pillar of support for the national economy. In an era where remittances from expatriate workers are expected to reach TND 10 billion ($3.1 Billion) by the end of 2023, innovative ventures are surfacing to harness this invaluable resource. One such trailblazing endeavor is My Easy Transfer, a Franco-Tunisian fintech startup that recently secured a €400,000 investment (USD 422,770) from 216 Capital to revolutionize money transfers and financial services for the diaspora.
The inception of My Easy Transfer dates back to March 2022, when brothers Ismail and Jabrane Khenissi, both IT and finance professionals with extensive careers in major international banks across the UK, France, and Africa, decided to channel their expertise into serving their community and their homeland. Their vision was clear: simplify money transfer services for the Tunisian diaspora, making it easier, more secure, and cost-effective.
In just one year, My Easy Transfer has witnessed remarkable growth, attracting over 10,000 customers and establishing itself as a beacon of financial innovation within the diaspora. The company’s mission is to transform the landscape of money transfer and financial services, offering a faster and more efficient solution to its users.
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Dhekra Khelifi, a Partner at 216 Capital, expressed her belief in My Easy Transfer’s potential, saying, “My Easy Transfer has huge potential to change the money transfer landscape and provide faster and more cost-effective solutions for users.” The recent investment marks a significant milestone in the startup’s journey, allowing it to further develop its platform to encompass a wide array of payment solutions.
The ultimate goal is to become the premier payment super-app for the Tunisian diaspora, integrating services such as money transfers, mobile top-ups, and payment of local bills, all within a single, user-friendly mobile application. This ambitious expansion plan is not limited to Tunisia alone; My Easy Transfer intends to forge new partnerships within Tunisia, explore new markets across Africa, including countries like Morocco, Mali, and Senegal.
Ismail Khenissi, co-founder of My Easy Transfer, stated, “We want to offer every Tunisian living abroad the opportunity to manage all their financial transactions to Tunisia from their smartphone using our platform.” The startup’s commitment to simplifying the financial lives of the diaspora is poised to be a game-changer in how expatriates manage their finances and support their families back home.
Founded in Tunis in 2021, 216 Capital has been at the forefront of venture capital investment in technology companies. Specializing in seed and pre-seed investments, the firm has been dedicated to supporting determined and creative entrepreneurs who are building disruptive businesses. Their investment in My Easy Transfer is a testament to the startup’s innovative approach and its potential to significantly impact the lives of the Tunisian diaspora.
As the Tunisian diaspora continues to grow and play a pivotal role in the nation’s economy, the emergence of My Easy Transfer and the support of 216 Capital represent a beacon of hope and progress for those living abroad. With their vision of simplified, efficient, and secure financial services, the future is brighter than ever for the Tunisian expatriate community, who can now look forward to more seamless and cost-effective money transfers and financial management.
My Easy Transfer Tunisia My Easy Transfer Tunisia
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard