Sportify Announce Big Job Cuts Across Board

Spotify will reduce its total headcount by around 17% across the company, it said in an e-mail this week, after laying of 6% of this staff in January citing higher costs.

In the latest third quarter, the company swung to a profit aided by price hikes in its streaming services and growth in subscribers in all regions, and forecast that its number of monthly listeners would reach 601 million in the holiday quarter.

CEO Daniel Ek said at that time the company was still focusing on efficiencies to get more out of each dollar.

Early this week, he said a reduction of this size will feel surprisingly large given the recent positive earnings report and its performance.

Sportify CEO Daniel Ek
Sportify CEO Daniel Ek

Read also : South Africa Likely to Produce First Electric Car in 2026

“We debated making smaller reductions throughout 2024 and 2025,” CEO Daniel Ek said in an e-mail to employees. “Yet, considering the gap between our financial goal state and our current operational costs, I decided that a substantial action to right-size our costs was the best option to accomplish our objectives.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry