Tappi, a Pan-African digital marketing startup, is set to redefine how small and medium-sized enterprises (SMEs) establish their online presence, following a recent investment by Renew Capital Angels. The infusion of capital is expected to propel Tappi’s mission of empowering African businesses to craft digital identities swiftly and connect with their target markets seamlessly.
Tappi offers an innovative end-to-end Software as a Service (SaaS) and enterprise-grade tools that streamline website creation, customer engagement, and online advertising for SMEs. With the ability to create an online identity in under two minutes, the platform provides integrated access to major advertising channels such as Google Ads, Facebook Ads, and Instagram Ads, revolutionizing digital marketing strategies for African businesses.
Kenfield Griffith, co-founder of Tappi, expressed his enthusiasm about the transformative impact the investment will have on SMEs across Africa. “Tappi is a catalyst for SMEs entering the digital world, and with the investment, we are set to amplify this transformation across Africa’s diverse markets. We are enthusiastic about leveraging this investment to deepen our connections with SMEs on the continent,” said Griffith.
Tappi’s platform features an intuitive chat tool powered by artificial intelligence, facilitating seamless webpage setup to ensure businesses are visible online. The company’s solution extends beyond marketing, enhancing customer communication via WhatsApp, reducing operational costs, and enabling direct transactions and feedback collection.
Drawing on their success with Ajua, where they developed customer experience tools for major banks and operators, Tappi’s founders, Kenfield Griffith and Louis Majanja, are now leveraging their expertise to provide bespoke digital solutions tailored for SMEs.
Tappi’s operations are designed to address the increasing demand for digital marketing solutions and online presence tools for small and growing businesses in Africa. The platform captures verified customer reviews, bolstering business trust, credibility, and insights. Esther Mwikali, Renew Capital’s Investment Manager for Kenya, highlighted the remarkable impact of Tappi in high-growth markets, stating, “Their passion, grit, and impact are among some of the things we look for at Renew Capital. We are delighted to partner with Tappi to transform how SMEs engage customers and manage their online footprint.”
Renew Capital, an Africa-focused impact investment firm, manages investments made on behalf of the Renew Capital Angels, a global network of angel investors, foundations, and family offices seeking both financial returns and sustainable social impact. The partnership between Renew Capital and Tappi reflects a commitment to driving positive change and innovation in the digital landscape for African SMEs.
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Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard.