PayPal Plans to Acquire Happy Returns in Massive Expansion Deal

Backing its post Covid-19 expansionist agenda, PayPal has intimated its plans to acquire returns logistics business Happy Returns which works with online merchants so customers can return unwanted merchandise at more than 2,600 drop-off locations throughout the US, for an undisclosed sum. The company also gives retailers software that lets them better manage returns. We predicted PayPal would go on an acquisition spree in 2021, and so far, the company looks to be moving in that direction. Happy Returns is PayPal’s second major purchase this year—in March, the payments giant bought cryptocurrency storage and transfer service Curv. The Happy Returns acquisition is set to fortify PayPal’s business in two key ways:

PayPal CEO CEO Dan Schulman
PayPal CEO CEO Dan Schulman

Strengthens merchant relationships: Returns are a major hassle for customers and can strain merchant logistics and cash flows. The pandemic-driven surge in ecommerce has only complicated matters: In 2020, customers returned approximately $102 billion worth of online merchandise, more than double the amount from 2019, according to the NRF. Acquiring Happy Returns can help PayPal simplify the returns process for its sellers, adding more value to PayPal’s platform and helping reinforce its relationships with them.

Read also:PayPal Launches Xoom, A Money Transfer Service In 12 African Countries

Maintains competitive edge: Beyond strengthening existing relationships, the acquisition might also help PayPal attract new merchants and customers to its platform: In Q1, the firm reached 392 million accounts, 31 million of which were merchant accounts. Bringing in new account holders can help it stay competitive with other companies that are looking for similar capabilities: Affirm, for example, recently acquired online returns business Returnly for $300 million.

Read also:Starting With Ethiopia And Tanzania, This Company Is Migrating African Countries To Blockchain Technology

The acquisition continues PayPal’s evolution into an end-to-end commerce platform. Even though payments remain at the core of PayPal’s business, the company has gradually enhanced its full-suite retail and merchant services: In 2019, it acquired Honey, an online shopping and rewards platform, for a whopping $4 billion. The payments giant also launched PayPal Commerce Platform, an ecommerce system that enables shopping and comes embedded with PayPal’s payment solutions as well as other tools like fraud protection. PayPal’s acquisition of Happy Returns also comes as the company looks to reposition itself in search of new growth opportunities: On the company’s Q1 earnings call, CEO Dan Schulman said PayPal is planning to launch a super app that gives customers a “customized and unique shopping, financial services, and payments experience”—which Happy Returns can complement by making PayPal more of a retail one-stop shop.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

How WhatsApp Business API is Changing SMEs Journey in Kenya

whatsapp

With the growing rate of internet connectivity in Kenya, available data shows that about  97% of internet users in Kenya use WhatsApp, this has opened doors for smaller businesses to use the WhatsApp Business app for their communication needs, and medium-to-large businesses will need to use the WhatsApp Business API.

whatsapp
whatsapp

This need was exacerbated by the fact that the COVID-19 pandemic has left many customer service departments under immense pressure to meet client expectations while keeping response times low. This is particularly important in competitive industries like eCommerce, travel and hospitality, where customer service is a priority.To address this challenge, companies must enable their support staff with the right tools and channels to meet and exceed customer expectations as discussed by James Bayhack.

Read also:South Africa Perfects Plans To Block WhatsApp’s New Privacy Policy

WhatsApp should be one of these support channels for your business. According to the Global Web Index’s 2020 Social Media User Trends Report, Kenya has the highest percentage of monthly WhatsApp users compared to the rest of the world, with an astonishing 97% of internet users who use WhatsApp every month. WhatsApp is clearly the preferred communication channel for Kenyans – and thanks to WhatsApp Business, your company can access the ultimate platform for conversational customer support.

The basics of the WhatsApp Business API

To help companies learn more about the WhatsApp Business API, CM.com has developed a guide that details best practices, features, use cases and how to integrate it into your customer journey. The WhatsApp Business Solution leverages the popular WhatsApp messaging application to make it easy for businesses and consumers to chat.

Just a year after the launch of WhatsApp Business, five million businesses had already started using it, which is not surprising since WhatsApp is the world’s most popular messaging service, with around two billion users.

Read also:Tanzania To Increase Data Rates For WhatsApp Callers

Whether you are a small business looking to engage in intimate communications with your customers, or a large business that wants to send high volumes of support messages and notifications to thousands of customers in one go, WhatsApp Business offers the features and functionality to turbocharge your customer journey.

Smaller businesses can use the WhatsApp Business app for their communication needs, and medium-to-large businesses will need to use the WhatsApp Business API. The API is designed for organizations that send high volumes of business messages, and it’s easy to integrate into your current customer service platform.

How the WhatsApp Business API can integrate into your customer journey

If you decide to integrate the WhatsApp Business API into your customer service system, there are three key steps that you should take.

Map out the customer journey and identify customer pain points

Determine the type of questions you wish to answer using the WhatsApp Business API by identifying friction points in your existing customer journey.

Identify top use cases and opportunities

Identify how to transform your pain points into opportunities by building use cases.

Choose what use cases to begin with

Decide which use cases offer the highest impact and fastest implementation.

Key functionalities enabled by the WhatsApp Business API

The WhatsApp Business API offers more than just a messaging service; it provides various additional functionalities that can streamline the customer journey. The following can be included:

Automation

You can integrate automated flows into your WhatsApp Business Solution by leveraging interactive templates that use buttons with pre-defined answers.

Chatbot

You can add a chatbot to your WhatsApp Business Solution that can handle recurring jobs before handing over to a customer support consultant. This is only the tip of the iceberg when it comes to harnessing the power of the WhatsApp Business Solution.

Read also:African Fintechs Invited To Participate In FinTech Accelerator 2021. How To Apply

CM.com’s extensive guide offers a more in-depth look into the WhatsApp Business API and how it can help accelerate your business. Leading conversational commerce business CM.com is happy to help you with any questions you may have about implementing the WhatsApp Business API into your customer service system.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

How to Achieve a Successful Cloud Migration

By Francis Wainaina

Migrating to the cloud can seem like a daunting task for businesses that are still at the start of their digital transformation journeys, but the costs of delaying this decision can be far greater than the initial challenges of cloud adoption.

In a survey by World Wide Worx, 31% of Kenyan businesses reported spending between 51% and 75% of their IT budgets on cloud services in 2020, and 68% intend to increase their cloud spend in 2021. With so many businesses moving to the cloud, you can’t afford to be left behind.

Francis Wainaina is Senior Product Manager at SEACOM East Africa
Francis Wainaina, Senior Product Manager at SEACOM East Africa

The pandemic has doubtlessly accelerated this shift toward cloud environments, and more organisations are beginning to capitalise on the various innovations that cloud can offer. If your business is about to undertake this digital migration, there are a few steps you don’t want to miss.

Develop a clear cloud strategy

Cloud migration may seem like a journey of a thousand miles, but with a clear hybrid strategy, it can be made manageable with smaller, calculated steps. Developing a cloud strategy should always come first, and in a way that prioritises business objectives above implementing new technology for innovation’s sake.

Read also:Airtel Leaves Ghana, Sells Business To Ghanaian Government

Start by defining the purpose for migration by evaluating your requirements and use cases for cloud. Know your workload priorities: are you going to move in phases, starting with the least critical workloads? Or is a new technology or your competition making migration a matter of urgency? It’s important to know what your plan is, why you’re doing it, and how you’re going to get there.

Capturing baseline metrics for your on-premise IT infrastructure can help establish key performance indicators when planning for a successful migration. Measurements such as CPU and memory usage, disk performance, network latency, and load balancing can tell you how well your applications and services are running and establish success criteria for areas that need improvement. Also consider the maintenance costs, access speeds, and scalability of your on-premise applications: are legacy systems costing you more, for less versatility?

Identify the right applications and services

Some applications that are not cloud-native might not use resources as efficiently in the cloud as they do on-premise. This makes it important to assess which applications, assets, and services you want to move. Certain applications might need minor adjustments while others need in-depth code changes to function optimally.

Read also:Appzone to Expand Banking Technology Across Africa With New Funding

You also need to know which applications work better in public, private, or hybrid environments in terms of performance, functionality, or security requirements. Whether you need to share resources with other companies via a public cloud, use a private cloud to avoid public network overloads affecting crucial business processes, or use a hybrid cloud for a bit of both, there’s an environment for every business requirement.

Maintain data integrity and operational continuity

Before conducting a complete digital overhaul of your business, it is crucial to manage the risks of cloud migration and ensure operational continuity. Moving mission-critical processes and applications without downtime harming your business is certainly possible, especially with more ‘lift and shift’ platforms becoming available that replicate network environments. But this process still requires careful planning and analysis.

When valuable business data is being moved, the integrity of the information needs to remain intact, and there should always be a backup system in place. There is also the matter of security standards and regulatory compliance to consider, as well as potential software licencing issues when extending on-premise proprietary software to the cloud. But businesses don’t need to navigate these challenges on their own; this is where service providers come into the picture.

Choose the right cloud provider

Once you know which applications and cloud environments can bring more value to your business, you can determine whether you need to take a single or multi-cloud approach to fulfil all of your essential requirements.

Read also:Ethiopian Fintech Startup ArifPay Gets Backing From Visa

Many business owners are not aware of the fact that a cloud provider with proven experience can handle most of the complexities of cloud migration. Having managed cloud services allows for a more seamless transition toward digital innovation while businesses can focus on their core offerings.

Cloud services have certainly revolutionised the way we do business, offering various benefits such as cost-effective access to computing power, on-demand applications and services, remote collaboration, and greater network security. Cloud migration is not a journey that happens overnight, but it is ultimately essential for those who wish to thrive in today’s digital age.

Francis Wainaina is Senior Product Manager at SEACOM East Africa

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Vertiv Introduces New Plug-and-Play Micro Data Center System

Alex Pope, vice president of integrated rack solutions for Vertiv in EMEA

Global provider of critical digital infrastructure and continuity solutions Vertiv has introduced the Vertiv™ VRC-S, a fully factory-assembled micro data center designed for fast, easy installation at the edge of the network and other small IT sites. Available now in Europe, Middle East and Africa (EMEA), the Vertiv VRC-S incorporates a rack power distribution unit (rPDU), the Energy Star 2.0 certified Vertiv™ Liebert® GXT5 uninterruptible power supply (UPS), monitoring sensors and software, and the latest Vertiv™ VRC rack cooling system  in a highly-efficient, all-in-one IT rack.

 Alex Pope, vice president of integrated rack solutions for Vertiv in EMEA
Alex Pope, vice president of integrated rack solutions for Vertiv in EMEA

“Choosing and deploying a micro data center has never been faster or easier, and it can even be experienced virtually with our new augmented reality app”, says Alex Pope, vice president of integrated rack solutions for Vertiv in EMEA. “The Vertiv VRC-S is a very efficient plug and play solution that can be delivered to your location with integrated UPS, which powers the in-rack cooling and backup ventilation as well as the power distribution for IT assets, with pre-wired monitoring for simple connection to your utility power and network. This new offering is a strategic result of Vertiv’s product innovation roadmap and latest R&D investments, which will progressively bring more edge-ready, micro data center solutions to the market”.

Read also:Why Mobile Technology is Important to Rural African Communities

Ideal for edge deployments such as retail stores and distribution, transportation, healthcare and light industrial applications, the Vertiv VRC-S is available in a number of pre-built, standard models which can be delivered in days and installed within hours. The Vertiv VRC-S micro data center can be experienced virtually with the latest Vertiv XR app (https://bit.ly/3uWDbRh), the new AR-powered mobile application that enables users to embark on an immersive exploration of all the unit’s components, while also revealing the operating modes and key features that are invisible to the naked eye, but deliver end-to-end system functionality that is unique in the market. More information on the AR experience bringing the Vertiv VRC-S to life is available on the Vertiv website, while the Vertiv XR app can be downloaded for free from Google Play (Android) and Apple App Store (iOS).

Micro data centers are designed to support edge computing applications, meaning anywhere that critical, small-footprint compute resources are needed. Unlike prefabricated modular data centers which are typically larger stand-alone installations deployed outside main buildings or in remote locations, micro data centers – the size of a standard IT rack – can be deployed in environments such as offices, clinics, retail stores, or other commercial or industrial spaces. The Vertiv VRC-S is pre-engineered and factory-integrated to deliver maximized reliability, efficiency and speed of deployment.    

Read also:Nigerian Fintech Startup BFREE Secures Seed Funding Round

The Vertiv™ VRC-S enclosure utilizes a unique pseudo hot/cold aisle inside the rack for efficient airflow and prevention of hot spots. The rack-mounted cooling unit in the Vertiv VRC-S is designed specifically for edge computing IT loads. By using speed-controlled fans in combination with a variable speed compressor, the unit adapts the cooling capacity to the actual IT heat dissipation, thus minimizing energy consumption. The Vertiv™ Liebert® GXT5 on-line double-conversion high-efficiency UPS provides power continuity to all integrated components, including the 3.5 kW cooling system and backup ventilation. The Vertiv™ Geist™ rPDU provides power distribution with outlet-level switching, and includes Vertiv™ Intelligence Director software to deliver remote monitoring and management of the entire power and cooling system through a single IP address for easy remote monitoring, control, and predictive maintenance. 

Read also:Peach Payments Raises More Funding to Accelerate Growth in South Africa

The Vertiv VRC-S comes with a three-year warranty covering the entire system. Installation and preventive maintenance services are available through local, factory-trained Vertiv services professionals and channel partners.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Mauritania’s BIT Launches First Digital Bank Masrvi

Yves Eonnet, CEO of TagPay

Mauritania’s Bank of International Trade has launched the country’s first digital bank Masrvi, which was launched at the end of April with the objective to respond to Mauritanians’ banking needs by providing secure and accessible banking services.

This was achieved through the partnership with TagPay to roll out its digital bank Masrvi, aimed at providing digital, value-added financial services to its customers.

Yves Eonnet, CEO of TagPay
Yves Eonnet, CEO of TagPay

Powered by TagPay, Masrvi was launched at the end of April and responds to Mauritanians’ banking needs by providing secure and accessible banking services, across the country through mobile networks, whilst offering convenience. Masrvi enables BMCI to provide its customers with secure, simple, fast, and easy-to-access banking products and services that can be tailored to their needs, all with a convenience that traditional banks cannot match.

Read also:Mauritania Gets $2.1 million for Disaster Risk Financing

Moulay Abbas, President of BMCI says: “By leveraging TagPay’s next-generation Core Banking System and their teams’ project expertise, we were able to launch our digital bank, Masrvi, in record time. Within a month of launching, we have a network of 52 branches and more than 200 partner-businesses that accept Masrvi and the numbers continue to grow. Thanks to the proven robustness, agility, and short time-to-market of this solution, we will be able to rapidly grow our customers. This will help strengthen Masrvi’s product line and enable us to offer a full range of banking and financial products in the very short term.”

Commenting on the successful launch of Masrvi, Yves Eonnet, CEO of TagPay said: “By using TagPay’s next-generation Core Banking System, the Masrvi solution is leveraging an innovative and intuitive technology platform that offers a full range of banking functions. Thanks to its open architecture, flexibility, and scalability, the solution will allow the rollout or update of features the digital bank wishes to market. Certainly, Masrvi will promote financial inclusion and integration in Mauritania.”

Read also:Nedbank Partners AWIEF for 4th Cohort Growth Accelerator

Anyone with a cell phone, regardless of their wireless carrier, can download the Masrvi application. This enables them to open a digital bank account and conduct several types of transactions such as withdrawing, depositing, and transferring money, paying bills and retailers, and recharging phone credit.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Safaricom to Partner With Amazon for M-PESA Services

Africa’s largest mobile money provider Safaricom is in talks with the world’s biggest retail outlet Amazon, over the use of its mobile money service M-Pesa on Amazon’s eCommerce platform. This move is said to be part of the Kenyan telco’s efforts to recover from a year of disappointing profits.

CAK Director-General, Francis Wang’ombe Kariuki
CAK Director-General, Francis Wang’ombe Kariuki

“M-Pesa accounts for about a third of Safaricom’s revenue, and East Africa’s largest company sees the financial-technology product as the key to future growth. The carrier already has partnerships with a unit of China’s Alibaba Group Holdings Ltd. and PayPal Holdings Inc.”

Read also:Peach Payments Raises More Funding to Accelerate Growth in South Africa

According to PYMNTS, this isn’t the first time these two giants have partnered, “as the two already partner on web services, and the Kenyan company runs cloud sales for Amazon”.

Calls for Safaricom to Share Telco Infrastructure by Kenya Competition Authority

The Competition Authority of Kenya (CAK) has approached Parliament with new laws that would require the country’s telco’s – mainly Safaricom – to share their private infrastructure on a commercial basis.

“The authority’s view is that ab initio infrastructure provisions in the sector should have been separated from the mobile network operators. Primarily regulations should have been developed to ensure that third parties provide the infrastructure. Unfortunately, this did not happen,” says CAK Director-General, Francis Wang’ombe Kariuki.

Read also:MainOne’s Cloud Connect to Increase Business Connectivity in West Africa

“It is with this reality that we opine regulations should be promulgated and enforced in regard to infrastructure sharing on a commercial basis and in case of dispute, the sector regulator [Communications Authority of Kenya] may act as the arbiter.”

Read also:Half a Million People Pre-Order SpaceX’s Internet Service Starlink

Sources say that Safaricom has the broadest national coverage, was the first to launch the cutting-edge 5G technology and has been spending more than Sh30 billion each year on its infrastructure – more than any of its competitors.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Zimbabwe’s TelOne Partners Tejas to Expand Network Footprint

Chipo Mtasa, Managing Director of TelOne

As part of its efforts to expand its network across Zimbabwe, TelOne Zimbabwe has deployed Tejas’ 100G/100G+ coherent DWDM solution for its network expansion. This partnership is expected to see the high-speed transmission of multiple 100G lambdas while meeting the stringent performance and reliability requirements in a cost-effective manner.

Chipo Mtasa, Managing Director of TelOne
Chipo Mtasa, Managing Director of TelOne

According to the CEO and MD of Tejas Networks, Sanjay Nayak “We are delighted that TelOne has deployed our latest 100G/100G+ DWDM/OTN technology for its network expansion. Our solution empowers our customers to diversify their existing DWDM vendor base and use our proven, cost-effective solution to expand and inter-operate”.

Read also:Ethio Telecom’s Money Mobile Service, Telebirr, Now Live In Ethiopia. Here Is How To Register

Chipo Mtasa, Managing Director of TelOne says that “TelOne offers access to a vast network footprint in Zimbabwe. With the rising demand for bandwidth and higher speeds from our customers, we were looking for a versatile solution that could significantly expand the capacity of our existing fibre network with incremental investments. We were impressed by the capabilities of the Tejas’ solution and its ability to seamlessly carry 100G services with no interoperability issues. Tejas products have very versatile software, are simple to configure and easy to operate. We appreciate the support of a highly responsive Tejas team that was able to design and deliver an end-to-end network solution in the shortest period of time.”

Read also:Airtel Leaves Ghana, Sells Business To Ghanaian Government

VP Sales at Tejas Networks Africa, Rakesh Raghoonandan says “in the TelOne network, we delivered our DWDM/OTN solution using our scalable and versatile TJ1600 platform. Our solution unlocks new opportunities for service providers to multiply the available capacity on their networks by more than 10X, without being limited by their existing network deployment. The TelOne deployment is yet another example of our cutting-edge technology that we have deployed over several networks across Africa.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Crypto-Tsunami: Over 247,000 Investors Lose $1.7 billion

Crypto Currency

Huge losses have hit the global crypto market as a significant number of investors in the crypto market have recorded losses amid the sudden drop seen in many crypto assets across the market spectrum. For the day, about 247,084 investors had their accounts worth $1.74 billion liquidated. The largest single liquidation order happened on Huobi-DOT valued at $8.51 million.

Crypto Currency
Crypto Currency

Ethereum at the time of writing this report broke below its all-important $4000 price levels, trading at $3,888.57 on the FTX exchange with a daily trading volume of $66 billion. Ethereum is down 5.44% for the day. However, it is still the second most valuable crypto with a market value of about $450.4 billion. 

Read also:Nigeria Stopping the Rejection of Old or Torn USD Notes Underlines Why Crypto Is a Better Reserve Currency

The flagship crypto lost as much as $3,000 within some hours amid record selling pressures in the cryptoverse. Bitcoin traded around the $55,000 price levels with a daily trading volume of $73 billion. Bitcoin is down 6.98% for the day. The reason for such a violent dump in many crypto assets wasn’t immediately clear, but it is important to keep in mind that Crypto assets are notoriously volatile.

Market commentators have long fretted that a stimulus-supported economy has fuelled these crypto assets to prices that defy the thinking of mainstream financial analysis, but such fears have been unable to pause their bullish trend.

Recall that some days ago the Bank of England Governor, Andrew Bailey disclosed his bias on Crypto-assets saying they have no intrinsic value and investors in these assets should be prepared to lose all their funds.

Read also:Nigerians Defies Government’s Ban on Crypto as Trading Hits $1.5 Billion

According to Baily “That doesn’t mean to say people don’t put a value on them, because they can have extrinsic value. But they have no intrinsic value. I’m going to say this very bluntly again, buy them only if you’re prepared to lose all your money.”

Some crypto critics envisage the crypto market is in a bubble waiting to burst, on the bearish sentiments that there are little fundamentals behind many of these digital assets.

Leading Crypto-assets like Polkadot, XRP, Cardano Litecoin were down by more than 10% while dogecoin recorded losses of about 20% of its value.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

How to Tell if Your Website is POPIA Compliant

Nick Durrant is the CEO of Bluegrass Digital

By Nick Durrant

The Protection of Personal Information Act (POPIA) and the General Data Protection Regulation (GDPR) have a significant impact on websites and other digital platforms like social media, email marketing and eCommerce activities. Businesses have until 1 July 2021 to comply and to make their websites compliant.

POPIA and GDPR are data privacy laws that affect all business websites that collect data. The regulations are there to protect the online privacy of visitors and it covers how personal data is used and extracted when users visit and interact with a website.

Nick Durrant is the CEO of Bluegrass Digital
Nick Durrant, CEO of Bluegrass Digital

Websites collect information in various ways and if a site uses analytics, opt-in forms, WordPress forms or email marketing, then they are collecting personal information. It is essential for businesses to obtain consent from visitors to collect and process their personal information.

Read also:What Does Equal Access to Education Mean in the Digital Age?

Without consent, they cannot share this information with their marketing team as these regulations have been designed to protect people against data breaches. To avoid massive fines and lawsuits, businesses need to comply by informing users about the data that their website collects.

Here are some key areas that business leaders should review and discuss with their web development team.

Business websites must explicitly disclose if they are collecting personal data

They must inform visitors about why, how and where they store and process this personal data

Visitors may request a copy of the personal data collected from them

Visitors may request to have their personal data erased

Businesses must report serious breaches within 72 hours

More importantly, they need to review all data collection points on their website. This could include the registration page, IP addresses, a checkout page and other analytics. It is critical to cover all these areas and to obtain consent to collect information.

WordPress

The latest version of WordPress has built-in privacy and compliance features as part of its core. Merely by updating WordPress, one could ensure a higher level of compliance. Some new key features of WordPress include explicit consent, new data erase and export features and a policy generator. 

WordPress previously stored data to ensure that people did not have to retype their personal information when making a new comment. Now, people have to click a checkbox to ensure their personal data is stored and reused.

Read also:Why South African Businesses Adopted Hybrid Cloud at Increasing Rate In 2020

The data export and erase feature enables businesses to easily export a user’s information into a .zip file or completely erase it from the database. This feature helps simplify managing visitor’s personal information.

WordPress also offers a privacy policy template that enables one to create an information page for visitors as to what data is stored and how the business manages it.

WooCommerce

WooCommerce also offers built-in tools to manage user privacy. One can enable the options for personal data retention, data erasure and a privacy policy. It is now easy to add the necessary information and disclosure to a WooCommerce privacy policy, especially related to shopping and payment security.

Contact forms

Visitors should be made aware that your site will collect their personal information when they complete any contact forms including registration forms and opt-in forms. One can easily create a tick box to accept the terms of service.

Cookies

One also needs to inform visitors that your website collects cookies.

Notifications

Businesses must inform visitors about any policy updates or data breaches, this can be done via email.

Analytics

Third-party services or plugins like Google Analytics and Google Adwords need to be managed correctly, one needs to anonymise the data before storage and processing. This could be complicated but there are POPIA and GDPR compliant plugins available, they automatically connect Google Analytics to your website and they can make data anonymisation easy.

Read also:Ecobank Appoints Tomisin Fashina as Group Executive, Operations & Technology

Online payments

eCommerce businesses likely use a payment gateway and your own website may be collecting personal data before passing it onto the payment gateway. If so, the regulations require you to remove any personal information after a reasonable period.

Conclusion

Compliance reassures visitors, they are likely to share personal information when they understand how you will use their information. Adding compliance policies will certainly benefit your business, it will prevent future data breaches and protect personal and company information. It will also ensure that visitors’ personal information is not compromised.

Nick Durrant is the CEO of Bluegrass Digital

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Car Parts Marketplace Odiggo Hits One Million Users in Egypt

The leading car parts marketplace startup Odiggo, a digital marketplace for automotive spare parts, clocked up one million users over the course of 2020 and is set for international growth after raising funding using the same model that worked in Egypt.

Odiggo was founded in 2018 to link customers with vendors in order to purchase car parts and accessories. It ensures users get the correct, best quality car parts at a convenient time, by allowing them to simply add their car information and location on Odiggo app and see what services and parts are available in their area. The founders spent more than a year building the product, which was officially launched at the end of 2019 so says the co-founder Ahmed Omar.

Odiggo co-founder Ahmed Omar
Odiggo co-founder Ahmed Omar.

Read also:Egyptian Auto Parts Startup Odiggo Raises $600k Seed Round

“We have an inspiring story as we had no funds building the company. We worked with the merchants to subsidise the marketing and give us higher margins, and we were growing 40 per cent month-on-month. We built the team four times, and the app three times, to get the best outcome and the best user experience.

Over time, Odiggo has turned its attention to customer acquisition and fundraising. Having raised US$180,000 in May 2019, the startup then secured a seed round of US$600,000 from Essa Al-Saleh, former chief executive officer (CEO) of the billion-dollar logistics company Agility Logistics and current chairman of Volta Trucks, a UK-based tech auto-manufacturing company.

Read also:Central Bank Of Egypt’s Latest Policy Inspires Local Bank To Launch New $380m Fund

The cash came in two tranches, in mid-last year and in January of this year, but the startup has been growing steadily since launch.

“We generated one million active users in 2020, and US$750,000 in revenues in 1.5 years, and we are considered the fastest-growing automotive e-commerce company in the Middle East,” Omar said.  

Also active in Saudi Arabia, Odiggo is now planning expansion to the United Arab Emirates (UAE), Bahrain, Kuwait, Oman, and Qatar, with Omar saying it is operating in an important niche.

“We are spotting the gap between expensive authorised services and parts sellers, and the street shops. There is a huge price difference between both, and both are hectic and tiring for the user. None of them offer convenience, while we spot the middle where we give you guaranteed parts and services,” he said.

Read also :Airtel Leaves Ghana, Sells Business To Ghanaian Government

Odiggo makes a 15 per cent commission on every transaction that goes through its platform, making this also a valuable niche.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry