ElGameya, an Egypt-based financial technology (fintech) startup has secured a six-figure investment in a pre-seed round led by AUC Angels, with participation from Cairo Angels and Alex Angels.

“ElGameya has long been used as a creative tool by the middle class to finance different needs, such as marriage, furniture, and cars. Now that we are in the age of fintech, the time has come for digitalising the gam3iya to be more practical, efficient, and increase the benefits it offers. ElGameya’s app is about people, helping them achieve what they want, we believe in its social impact,” said Ahmed Mahmoud, founder and CEO of ElGameya.

The startup plans to use the funding to develop more features for the application and expand its user base. It looks to reach over 1,000 cycles by next year.

Why The Investors Invested

“ElGameya can really capitalise on the immense potential present in peer-to-peer lending, by modernising the pervasive and age-old tradition of gam3iyat. This investment round demonstrates investors’ belief in its possibilities.” said Mariam Kamel, manager of AUC Angels.

Read also: eCommerce Startup Dresscode Secures Six-figure Seed Funding From Egypt Ventures

A Look At What The Startup Does

Founded by Ahmed Mahmoud in 2018, ElGameya fully automates the concept of money cycles known as rotating savings and credit association (ROSCA) cycles. It enables users to manage their private money circles and are matched with users with similar saving/lending capabilities in a public circle. The app also allows users to access exclusive discounted products as a cash-out option.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer