Egypt’s Glamera Plans Regional Expansion With New Funding

Egyptian beauty services booking platform Glamera has raised a US$1.3 million seed funding round to help it expand operations across the Middle East and North Africa (MENA) region.

Glamera has been in business since 2019 with the core objective of allowing users to book appointments with hundreds of contracted providers covering all beauty sections, including salons, clinics, spa, gym, and dental.

Mohamed Hassan, founder and CEO of Glamera
Mohamed Hassan, founder and CEO of Glamera

The startup has tens of thousands of users and hundreds of providers in Egypt, and is also active in Riyadh, Saudi Arabia. It raised a six-figure US dollar seed round in 2020, and has now banked a further US$1.3 million in a round led by Riyadh Angels Investors (RAI).

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The round, which also features Techstars, Ithraa Venture Capital, 100 Ventures, Lucrative Ventures, and angel investors, will be used by Glamera to launch more services and move into new markets in the region.

“We have successfully validated the market need, and now we can confidently work towards leading the market with our fully integrated solutions. We aim to work with over 2,500 clients and achieve US$500 million GMV by the end of 2023,” said Mohamed Hassan, founder and CEO of Glamera.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Egyptian SaaS Startup Glamera Raises $1.3M In Seed Round

Glamera is a SaaS startup that was founded in Egypt but has now moved its operations to Saudi Arabia. The company recently completed a Seed fundraising round that garnered $1.3 million and was headed by Riyadh Angels Investors (RAI).

Investors from Techstars Accelerator, Ithraa Venture Capital, 100 Ventures, Silicon Valley Venture “Lucrative Ventures,” and Super Angel Investors all took part in the round.

Mohamed Hassan, Founder and CEO of Glamera
Mohamed Hassan, Founder and CEO of Glamera

“The fund will be used to continue developing and launching the planned new services and expand to more gulf markets,” said Omar Fathy, Founder and CTO.

A Look At What The Startup Does


Glamera was established in 2020 by Mohamed Hassan and Omar Fathy, and it quickly expanded to span a number of cities in Saudi Arabia, including Riyadh, Jeddah, Dammam, Taif, Qassim, Madina, and Tabuk, in addition to Cairo and Alexandria in Egypt. 

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The All-In-One platform offers B2B services to businesses that provide services in the beauty and lifestyle industries, such as beauty salons, barber shops, fitness centres, spas, and makeup artists. Additionally, it offers a B2B2C marketplace in which customers may locate these service providers and book appointments with them.

To this day, it has enabled a gross merchandise value of $45 Million to be transacted, and it has accomplished ongoing development in both revenue and customer acquisition.

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“We have successfully validated the market need,” said Mohamed Hassan, Founder and CEO. He continued “and now we can confidently work towards leading the market with our fully integrated solutions and play part in the Saudi digital transformation vision 2030. We aim to work with 2500+ clients and achieve $500M GMV by the end of 2023.”

The founding team shared how they have high hopes that such news would throw light on a long-forgotten industry that has seen very little development over the years despite the fact that it is immense in size and has a significant possibility.

Glamera SaaS Glamera SaaS

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh

Glamera, Egyptian Beauty Startup Launches B2B Product

Team Glamera

The Egyptian beauty service booking platform Glamera has launched a new business to business (B2B) product that helps customers with beauty salon management. Launched in September 2019, Glamera allows users to book appointments with hundreds of contracted providers covering all beauty sections, including salons, clinics, spa, gym, and dental.

Glamera has tens of thousands of users and hundreds of providers in Egypt, and is also active in Riyadh, Saudi Arabia. A year ago, it raised a six-figure US dollar seed round to further expand across the Middle East and North Africa region.

Team Glamera
Team Glamera

For now, though, it is adding to its product offering with the launch of Glamera Business, a new B2B SaaS system for managing beauty salons, gym and spa. 

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“After noticing the market needs in the MENA region and through two years of market researching, Glamera came out with its complementary SaaS system to manage all operational process inside beauty salons and other providers, so the whole process from booking the service till finishing it and the issuance of the invoice, will be managed by Glamera and Glamera Business,” the startup said.

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Glamera Business handles booking, finance, clients data, marketing, human resources, invoice issuance and warehousing with more than 100 monthly and yearly performance reports. Within two months of launching, it has already successfully run about 50,000 transactions.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry