Jumia Ghana - Afrikan Heroes

Jumia Celebrates a Decade of e-Commerce in Ghana

June 11, 2022

Africa’s first unicorn and leading technology company, Jumia has celebrated 10 years of operating in Ghana through e-commerce.

The company’s anniversary, which is themed ‘‘10 years with you’’, will run for one month and aims to support its consumers by providing a wide range of relevant products at the best prices and establishing new partnerships with both international and local brands.

This year’s celebrations were launched at the Airport View Hotel, Accra where various industry stakeholders and policymakers shared insights on the growth of e-commerce, its challenges, and future trends.

“It’s that time of the year again and it’s massive! 10 amazing years in Ghana driving e-commerce to heights never seen before. We are proud to celebrate the impact, growth, and wonderful people. We will continue to provide seamless support to all our vendors and partners in the quest to grow and develop their businesses while offering convenience and affordability to our consumers,” said Tolulope Thomas, CEO of Jumia Ghana, speaking at the event.

“We will also stay committed to creating job opportunities for the youth as well as positively impacting the nation’s economy with further expansion to more rural areas. We are grateful to all our employees, consumers, policymakers, sellers, and the players in the ecosystem for helping us achieve this momentous milestone. 10 years with you,” Thomas said.

A panel of E-commerce experts such as Anita Wiafe, Executive Secretary of the E-commerce Association of Ghana, Stephen Boadi, Digital Marketing & Communications Consultant, and Abena Chrappah, Digital & Media Manager and e-commerce lead, Guinness Ghana discussed the socio-economic impact of e-commerce in the country over the last decade.

“It is amazing how the internet can change people’s lives. I never believed in online sales until I partnered with Jumia in 2020. During the COVID-19 pandemic, business was very low as movements were restricted and many of my customers couldn’t come to my restaurant to buy food,” said Hajia Memuna, owner of FT Tawakaltu restaurant in Accra, speaking on the impact of Jumia in Ghana.

“Things however changed when I partnered with Jumia as they helped me reach more consumers in a safe and convenient way,” Memuna said.

Jumia launched its Sustainability report earlier this year as it believes in contributing to social development, generating employment and business opportunities, and closing inequality gaps for thousands of people.

To reiterate its commitment, Jumia donated 400 UN ECE 22.05 Certified Helmets to its delivery associates at the Anniversary Launch event in Accra as part of the Fédération Internationale de l’Automobile (FIA) Safe and Affordable Helmet Programme.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Jumia Ghana Partners Smart Locker Provider Locqar

February 7, 2022

Africa’s leading unicorn e-commerce platform, Jumia, has partnered with LocQar, a smart locker company, to bring online deliveries closer to its consumers in Ghana. This strategic partnership is aimed at ensuring that customers who order items on Jumia get to pick up their packages quicker, safer and conveniently.

The new partnership emphasizes Jumia’s commitment to making the everyday life of Ghanaians easier and better through e-commerce by leveraging its technology alongside that of other stakeholders in the industry. LocQar will support Jumia by providing smart lockers at vantage points in Accra where Jumia customers can pick up their orders. The zero human contact also provides extra assurance to consumers on the low risk of contracting Covid-19.

‘’The experience of our customers is very important to us and that is why we have established this partnership with LocQar. It takes only 7 seconds from when customers arrive at the smart locker to when they actually pick up their orders. Also, it is highly convenient because these lockers are available 24 hours a day, 7 days a week. This makes it possible for customers to pick up at any time of the day to retrieve their parcels. ,“ said Samuel Esiri, Country Manager of Jumia Services Ghana.

This tech-inspired partnership benefits consumers as it ensures faster delivery of orders to customers and improves the level of service, thus increasing consumer confidence and boosting participation in the e-commerce market.

CEO of LocQar, Mr Godwin Agyapong said, “We believe in enabling e-commerce in Africa through the use of smart lockers. We have partnered with Jumia to ensure that customers can pick up their orders from any of our Locqar stations across Ghana. These lockers are also safe and secure. They are located in CCTV controlled environments attached to facilities with high security. They are also fitted with alarms. I encourage all Ghanaians to use the Locqar service to pick up online orders on Jumia. It’s safe and convenient.”

The partnership will offer faster deliveries for Jumia’s cross border shipments. Currently, there are 5 smart lockers in Accra located at the Kotoka International Airport, Accra Mall, Westhills Mall, Junction Mall and Achimota Mall. With this new innovation and technology, the online delivery experience in Ghana is expected to improve greatly through convenience, security and time-saving.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Jumia Ghana Launches New Pick Up Stations

September 17, 2020

Africa’s largest e-commerce firm and first unicorn, Jumia, has embarked on massive expansion of its operations in Ghana. This aims to cut inefficiencies and address complaints by customers who prefer to pick their orders instead of hand delivery. The introduction of new pick-up locations across Ghana according to Jumia, is something the company hopes will allow customers to receive their orders faster while saving money.

With over 20 pick up stations already operational in Accra and Kumasi, new stations will open in the Western and Central Region. Preparations to expand to Koforidua, Ho, Aflao and Tamale are also in the pipeline.

The eCommerce reports that more than 25% of its consumers are from remote, rural areas who haven’t always been afforded the choice to find more affordable products. However, with the introduction of these pick-up stations, consumers will be able to find MORE flexible payment options.Consumers in the Western and Central Regions can now also choose the cash on delivery payment mode, JumiaPay or debit card.

“At these new pick up stations, consumers can pick their orders, know more about Jumia, order and pay directly. We are very committed to ensuring that our consumers enjoy better pricing while saving money on Jumia,” says Lionel Mobi, COO of Jumia Ghana. “Easy access to information and picking up their orders safely is important to us during this pandemic. We have ensured that all pick-up stations and staff observe the needed COVID-19 protocols.’’

Jumia announced that it has suspended all e-commerce operations in Tanzania – this comes just two weeks after Africa’s ‘Amazon’ revealed its exit from Cameroon – making it the second African market to lose the site in less than a month. In a statement Jumia says, “Based on our review of the path to success, we have made a difficult decision to cease our operations in Tanzania as of 27th Nov 2019”. “While Tanzania has strong potential and we’re proud of the growth we’ve collectively seen stemming from Jumia’s adoption, we have to focus our resources on our other markets. This decision isn’t easy but will help put our focus and resources where they can bring the best value and help Jumia thrive.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry