The need to develop a new trusted and secure cloud offering built to ease the transition to the cloud for large enterprises has informed the teaming up between Microsoft Corporation and Genesys in Africa. This is as the duo hopes to expand their partnership to provide enterprises with a new cloud service for contact centres that enables them to deliver superior interactions for customers. Both organization reckoned that if the omnichannel customer experience solution, Genesys Engage, running on Microsoft Azure, enterprises will have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

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Genesys which is a well known operator in the ICT sector delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. The company has been making waves through the power of the cloud and AI, as the technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organisations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact centre platform, designed for rapid innovation, scalability and flexibility.

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This partnership will birth a new product which will be available to the market towards the last quarter of 2020. To accelerate adoption, the companies are providing Genesys Engage on Microsoft Azure through a joint co-selling and go-to-market strategy. Customers will benefit from a streamlined buying process that puts them on a clear path to the cloud.

With its multi-tenant architecture, Genesys Engage on Microsoft Azure gives customers the ability to innovate faster and improve their business agility. In addition, by running the Genesys customer experience solution on this dependable cloud environment, enterprises will be able to maximise their investment in Microsoft Azure through simplified management and maintenance requirements, centralised IT expertise, reduced costs and more. These solutions make it easier for enterprises to leverage cloud and artificial intelligence (AI) technologies so they can gain deeper insights and provide tailor-made experiences for their customers.

Nemo Verbist, senior vice president of Intelligent Business and Intelligent Workplace at NTT Ltd., one of the top five global technology and services providers for the world’s largest enterprises and a partner of both Microsoft and Genesys, sees great value in the partnership. Verbist said that “many of our customers have standardised on Microsoft solutions, and Genesys Engage on Microsoft Azure gives them an additional opportunity to take advantage of their investment. Together, these solutions provide enterprises a secure and powerful foundation to communicate with their customers in creative and meaningful ways.”

“Large contact centres receive an exceptionally high volume of inquiries across a growing list of channels and platforms. One of the biggest challenges is connecting the details of every interaction across all channels to ensure each customer has a seamless experience,” said Kate Johnson, president, Microsoft U.S. “By leveraging Microsoft’s Azure cloud and AI technologies, Genesys is helping enterprises create a seamless customer journey with Microsoft’s trusted, secure, and scalable platform.”

“We are thrilled to give large enterprises the opportunity to run their mission critical customer experience platform in the cloud environment they already know and trust — Microsoft Azure,” said Peter Graf, chief strategy officer of Genesys. “Together, we’re making it simpler for even the most complex organizations to transition to the cloud, enabling them to unlock efficiencies and accelerate innovation so they can build deeper connections with customers.”

The companies are also exploring and developing new integrations for Genesys and Microsoft Teams, Microsoft Dynamics 365 and Azure Cognitive Services to streamline collaboration and communications for employees and customers. More information will be released about these upcoming integrations later this year.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry