Sahar Salama - Afrikan Heroes

TPAY MOBILE Partners Huawei to Unlock In-App Purchases for Over 60 Million Subscribers

August 19, 2021

founder and CEO of TPAY Mobile, Sahar Salama

TPAY Mobile, a full-service digital payments platform has announced the first phase of its strategic app monetisation partnership with global ICT firm, Huawei. The partnership will come live across twelve mobile operators in seven countries within the Middle East and Africa (MEA) region, enabling over 60 million subscribers to purchase from Huawei AppGallery using direct carrier billing (DCB). With this development millions of DCB transactions have been processed across Egypt, Kuwait, Qatar, Bahrain, Oman, Jordan, and Tunisia in the first half of 2021. In addition, developers have gained the opportunity to connect with an array of operators, including Orange, WE, STC, Ooredoo, Vodafone, Omantel, and Zain.

TPAY Mobile provides a full service, end-to-end payment solution that makes it easy for digital service providers – including merchants and game developers – to access and accept payments from consumers across the MEA and Turkey region. Through a single integration with a simple API, local and global merchants can accept mobile payments from more than 600 million potential customers without the need for a traditional bank account. In turn, operators and mobile wallet providers can connect their subscribers to thousands of leading digital service providers through TPAY MOBILE’s mobile payments platform.

The strategic partnership, first announced in September 2020, enables local and global developers to accept DCB payments for their apps and services through Huawei Mobile Services (HMS) In-App-Purchases (IAP) kit.

According to the founder and CEO of TPAY Mobile, Sahar Salama, “the partnership with Huawei has been working together closely as part of our ongoing commitment to support developers and consumers in the MEA region. We are pleased that this partnership has scaled at such a rapid pace in a short amount of time. Huawei is leading the pack when it comes to smartphone adoption and penetration across the MEA region and this is further demonstrated by the tenfold growth in DCB payment volumes we are witnessing on a monthly basis.”

Adam Xiao, Managing Director of Huawei Mobile Services MEAI, Huawei Consumer Business Group, said, “At Huawei, consumers’ satisfaction is always at the forefront of our strategies, and our partnership with TPAY MOBILE is a testament to that. Huawei device users will gain the opportunity to pay for their favourite applications and services conveniently via DCB – using just their mobile phone number and without the need for a bank account. This service is vital, especially when traditional transactions are not realistic for many smartphone users who don’t have access to bank accounts.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Bango Teams Up With TPAY To Enable More Merchants Launch eCommerce Operations In Africa

January 23, 2021

Bango, the data-driven commerce company, and TPay Mobile the full-service digital payments platform for the Middle East, Africa, and Turkey, have formed a strategic partnership to increase access to digital commerce. This partnership simplifies and accelerates entry into new markets for online merchants by connecting platforms and pooling operational expertise.

The Bango Platform is used by the world’s most successful online businesses, including Amazon, Google, and Microsoft, to bring their products and services to billions of users worldwide. By collaborating with TPAY MOBILE, Bango’s merchant partners will more quickly be able to gain access to an estimated 1.5 billion people, thanks to the massive footprint of carrier billing and wallet providers TPAY MOBILE has in Africa, the Middle East, and Turkey, which are now available through the Bango Platform.

TPAY MOBILE has pioneered digital commerce and financial inclusion in the Middle East, Africa, and Turkey. Its technology is used by regional digital merchants and international brands like Google, Apple, Unity, Huawei, PUBG, and Tencent to connect to consumers across MEA and Turkey. These merchants can now scale globally through the worldwide payment reach enabled by the Bango Platform. In addition, merchants integrated to either Bango or TPAY MOBILE can accelerate revenue growth from their products and services, by using Bango Audiences in marketing programs, which attract more paying customers through payment behavior targeting.

“This partnership significantly increases the value of the digital commerce ecosystem for customers of both Bango and TPAY MOBILE”, said Paul Larbey, Bango CEO. “It accelerates Bango towards a key goal, to put people at the center of commerce by enabling financial inclusion for everyone.”

Sahar Salama, CEO of TPAY MOBILE, commented: “This partnership with Bango — a global leader and innovator in online commerce — represents another significant milestone in TPAY MOBILE’s journey, reiterating our strategy around collaboration as the chosen route for making an impact in the age of unrivaled growth of APIs and the platform economy. It also reinforces our commitment to continuously invest, now into the global ecosystem, to unlock the value of digital commerce and financial inclusion across MEA and Turkey.”

Through the partnership, Bango and TPAY MOBILE will leverage their technology and increase operational capacity to simplify the path for online merchants to launch into Turkey, Africa, and the Middle East. Bango and TPAY MOBILE’s partnership gives more opportunities for mobile network operators in Africa, the Middle East and Turkey to capitalize on customer demand for online content and services.

Bango will also expand through TPAY MOBILE its purchase behaviour targeting technology — Bango Audiences — to include more countries in the region, where acquiring users that have the ability to spend in-app has been difficult for marketers before.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer