Egyptian Sportswear Startup Sigma Fit Secures Investment For Expansion
Sigma Fit, a Cairo-based sportswear startup has secured an undisclosed funding amount from Kuwaiti investors and from Egyptian investment firm Innlife Investments.
“We will be sponsoring different researches to improve clothing. With our investment in these technologies, we want to be prepared for future pandemics as it can assist in the control of the spread of any virus in the future,” said Omar El Metwally, Sigma Fit said, of the latest funding.
Sigma Fit now wants to use the latest money to invest further in fabrics technology, antiviral clothing, embedded sensors clothing, and augmented reality shopping.
Sigma Fit Egypt Sigma Fit Egypt
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A Look At What The Startup Does
Founded in 2017 by Omar El Metwally, Islam Rashwan, Nabil Khalifa, Sigma Fit had initially started with sportswear produced using hydrophobic technology but has gradually expanded its scope to include more technologies and introduced medical protective suits and face masks after the start of pandemic.
The use of hydrophobic technology allows Sigma Fit to produce clothes that can be used without washing for up to three weeks. The fabric manufactured and used by Sigma Fit for its clothes is stain and water-resistant, “Our products have been thoroughly tested. They’ve been tested by people and all of them have witnessed that our t-shirts remain odor-free and stain-free for up to three weeks before washing them,” notes its website.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer