Suzanne Morel - Afrikan Heroes

Online Shopping Booms in South Africa Thanks to Covid-19

November 27, 2020

Suzanne Morel, Country Manager, Mastercard, South Africa.

A new report from Mastercard Corporation shows that South Africans are spending 68% more online now than they were prior to the pandemic, showing that essential items have seen highest surge online with the majority (81%) of consumers saying they purchased data, and over half saying they bought clothing (56%) and groceries (54%) online since the pandemic started.

The research points that the times we are living in have also made consumers more generous with nearly a quarter (23%) saying they have donated more to charity than pre-lockdown. Consumers are supporting their favourite local small businesses, with 63% of respondents saying that they are making a conscious effort to shop online at these stores. With fewer opportunities to browse in the stores or on the high-street, social media has emerged as the main platform for finding the most attractive products and offers, with 64% and 41% of respondents saying they had discovered new sellers through Facebook and Instagram respectively.

Price is a key factor for South African shoppers, with 78% saying this is the most important consideration that guides their online purchasing decision. In fact, 75% of typical in-store bargain hunters spend hours searching different sites to find the best deals and nearly half (49%) of self-confessed window shoppers say they regularly create wish lists but don’t always buy. While adapting to the ‘next normal’, people have been changing the way they consume entertainment and learn new skills.

In fact, 68% of South African consumers said they used the time during the pandemic as a positive learning experience. Two thirds (76%) of respondents learnt to bank online, while more than a half learnt to cook through online tutorials (55%), manage their health and get their medicines online (52%) or trained themselves in Do-It-Yourself (51%). Around 39% of respondents enrolled in an online university or educational course, 29% learnt to dance and 28% learnt to do make-up.

“We have all been adjusting to a new way of living and are understandably shopping more online, though it’s not just for essentials like data, clothing and groceries but for virtual experiences ranging from films to cooking classes. What’s more, this trend appears to be here to stay as 71% of respondents say they will continue to shop online post-pandemic,” says Suzanne Morel, Country Manager at Mastercard South Africa.

“Now more than ever people need access to the digital economy and all of us at Mastercard are constantly working to make the online shopping experience more inclusive, simple, seamless and secure for everyone, whether you’re shopping for essentials or experiences.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Mastercard Partners Payment24 to Streamline Payment Solutions

November 14, 2020

Global market card payment leader, Mastercard has entered into a partnership agreement with South Africa’s Payment24 aimed at offering a payment solution that will help fleet management companies streamline payments, create efficiencies and prevent fraud. Payment24’s platform will use Mastercard’s payment technology which is expected to enable drivers to quickly and seamlessly make fuel payments anywhere Mastercard is accepted, without requiring additional approvals at the pump.

Suzanne Morel, Country Manager at Mastercard South Africa.

Commercial fleet management companies will have more control and visibility into driver’s spend, with the option to add purchasing controls to eliminate fraud. For instance, a company could opt to enable the driver to pay digitally for border post charges or for accommodation and meals, removing the need for costly and unsafe cash advances.

The fuel solution is flexible and adaptable to customer needs, with various payment mechanisms available including fleet cards, tokenised tags, e-wallets and vouchers that can be allocated to a driver or a vehicle. Each transaction is protected by Mastercard’s multiple security layers, and fraud and dispute processes.

“The fleet management industry in South Africa is comprised of fleets of every size and description. While a variety of payment programmes have emerged over the last few years, most of these allow drivers to only pay only at selected fuel stations in the country,” says Suzanne Morel, Country Manager at Mastercard South Africa. “Through this collaboration with Payment24, we can solve these pain points and enable seamless and secure payments anywhere Mastercard is accepted, without authorisation delays or troublesome cash. This is especially critical in today’s current environment, where fleet operators are increasingly digitising their businesses to save costs, reduce fraud and improve the visibility of payments.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Standard Bank Partners Mastercard and Google on SME Digital Platform

October 29, 2020

Three global brands have signed a memorandum of understanding to help small and medium enterprises to accelerate their digital footprints to wither the impact of the Covid-19 pandemic. This collaboration comes as Small and Medium Enterprises (SMEs) accelerate digital transformation efforts in response to the pandemic, thus this collaboration between Standard Bank, Mastercard and Google aims to help them move their businesses online, accept digital payments and attract more customers.

Through the collaboration, SMEs can get free access to Standard Bank’s SimplyBlu, an all-in-one e-commerce solution powered by Mastercard Payment Gateway Services, plus free Google Ads to the value of R500. These capabilities have been packaged as a bundled solution to help support business owners to tackle the economic challenges posed by the COVID-19 pandemic.

“As one of South Africa’s leading financial service providers, Standard Bank is acutely aware that small businesses play an important role in driving economic growth and generating employment opportunities. Our strategic relationships with leading brands such as Mastercard and Google ensure that we are able to support small businesses and offer our clients tangible benefits that add real value,” says Nelisa Zulu from Standard Bank.

Launched in 2019, SimplyBlu enables SMEs to create an online presence through the plug-and-play e-commerce store builder, which is interfaced with an instant online checkout. Taking skill levels and resource constraints into account, the platform has been designed in such a way that users can set it up and start accepting payments in a matter of minutes.

“We recognise the overwhelming pressure that small business owners are currently facing and are committed to supporting them through COVID-19 and beyond as they adapt to a new way of operating and evolved customer needs. Through this collaboration, our mission is to help as many SMEs with tools and support to expand their digital capabilities and take their operations to the next level,” says Suzanne Morel, Country Manager, Mastercard, South Africa.

With Google Ads, SMEs can get access to a digital marketing channel that will further help them in driving increased website visits to grow online sales, bookings or mailing list signups; more phone calls and customer interest queries; as well as more in store visits.

“Small businesses have been hardest hit during this period. Many of them have had to figure out quickly how to pivot their operations to a ‘digital-first’ approach. Yet, there remains a gap between those who can access these online opportunities and those who can’t. That’s the gap we want to bridge with this collaboration,” says Google South Africa Country Director Alistair Mokoena.

This is even as eCommerce has been a boon for small businesses over the last few months, largely due to consumer’s rapid adoption of online shopping and digital services as they opt to shop from the safety of their homes. “eCommerce is a powerful tool for small businesses – be it retail operators or merchants offering services ranging from home maintenance to professional services. Our SimplyBlu platform has seen over 100 percent growth during the COVID-19 period, with business owners increasingly realising the benefits of operating their businesses on online platforms,” says Zulu.

Candy Smith, a fashion designer, opened an online shop using SimplyBlu, where she built a face mask-making business. In early March, she was selling more than 200 masks a day. By the end of May, she reached over 1,500 masks a day for individual sales and secured corporate orders of 10,000 masks at a time.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry