Mohamed Sekkina has been named the new General Manager of talabat Mart in Egypt, according to talabat, a leading technology platform in online food and grocery delivery in the MENA region.

“It gives me great pleasure to join talabat Egypt’s team, and play a role in further advancing the team’s success in the Egyptian market. Not only will we shape the future of quick commerce in Egypt, but we started it back in March 2020. We introduced 20 min grocery delivery to one of the busiest countries in the world,” General Manager of talabat Mart Egypt, Sekkina said. 

“Our overarching strategy is to develop talabat Mart’s service to provide consumers with a seamless experience. Attaining this goal is highly facilitated by our innovative technologies that enable our dark stores to unprecedentedly meet market needs. We are working on unifying our seamless customer experience across Egypt and particularly focus on underserved areas because we believe that all Egyptian consumers should have access to high-quality services. We are also committed to supporting local suppliers and contributing to their business growth — we aim for talabat Mart to become an incubator and supporter for all local businesses.”

Why Sekkina Was Appointed

• Sekkina has a proven track record of success, having led the launch of talabat Mart in Egypt and Oman in 2020, as well as leading the company’s business operations in the UAE, before serving as interim Country Manager for the past 5–6 months, during which talabat Mart’s sales in the UAE increased by more than 55 percent.

• In his new role, Sekkina’s strategy focuses on delivering an exceptional grocery delivery experience, supporting geographic expansion ambitions, and improving dark stores to better suit the needs of new and existing consumers.

• According to Sekkina talabat Mart, the company presently has a product assortment of roughly 5,000 items, with plans to expand to over 8000 items in the near future, particularly in the fresh produce sector. Sekkina went on to say that the process of picking products by pickers within the dark store takes less than two minutes, and that the selection accuracy is 99.9%, implying that the chances of receiving missing or incorrect things are extremely low.

• Talabat Mart is currently operational in the following areas: Alexandria, Mansoura, Tanta and Cairo (Hadayek Al-Ahram, Helwan, 6 October, Ibrahimia, El Tagamoa, Giza, Hejaz, Rehab, Al-Shorouk, Sheikh Zayed, Obour, Maadi, Mokattam, Hadayek El-Kobba, Sidi Beshr, Shubra, Ain Shams, Nasr City, Madinaty, El Haram, Heliopolis and Downtown Cairo).

• In terms of expansion, talabat Mart will open stores in Ismailia, Port Said, and Zagazig in the following months, with the goal of doubling the number of dark stores by next year, from the current number of more than 30. 

A Look At What Talabat Does

Talabat was founded in 2004 by a group of entrepreneurs with the goal of making meal delivery simple for everyone.

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The company claims to be the largest food delivery and shopping platform in the Gulf Cooperation Council (GCC), with operations in Kuwait, the United Arab Emirates, Qatar, Egypt, Oman, Bahrain, and Jordan.

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Talabat was purchased by Delivery Hero in 2015. Delivery Hero is one of the most popular online meal ordering and delivery platforms in the world. It has 500,000+ restaurant partners and operates in over 40 countries across Europe, Asia, Latin America, and the Middle East.

Talabat Mart Mohamed Sekkina Talabat Mart Mohamed Sekkina

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
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