Uber Hits One Billion Trips Milestone in Africa

Tope Akinwumi, Uber Nigeria Country Manager,

Uber, a global ride-hailing services company, has hit one billion trips in Africa since entering the market less than 10 years ago. It has completed over 10 billion kilometres of trips on the continent.

The company is making great strides in the African continent including providing employment opportunities and safer and convenient means of transport. Uber has also not been without challenges. Drivers in South Africa recently hit the streets lamenting unsafe working conditions and unfair commissions. 

As per an article by News24, Uber said it is not going to ditch the 25% commission it charges drivers contracted to its platform. In a nationwide strike in March, drivers demanded the commission to be reduced to 10%.

Tope Akinwumi, Uber Nigeria Country Manager,
Tope Akinwumi, Uber Nigeria Country Manager

On the other side, Tope Akinwumi, Uber Nigeria Country Manager, says the ride-hailing company lowered its service fee across Abuja and Lagos.

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“We believe that this will help to ensure that drivers are able to maximise their earnings while on the road and are able to continue to maintain a sustainable living while using the Uber App,” Akinwumi was quoted as saying.

“The service fee or the commission is the difficult thing for us to change because that is what we need to run the business,” says Frans Hiemstra, Uber’s general manager for Sub-Saharan Africa.

Akinwumi says they take the driver’s concerns seriously and continuously engage with them through designated platforms to hear any grievances and issues they might have.

“These feedback sessions take place on a bi-weekly and monthly basis. These sessions represent a diverse range of drivers, helping ensure Uber understands the concerns of drivers across a broad spectrum,” Akinwumi said.

Akinwumi says they have a number of features in place to ensure both the safety of drivers and customers who use the Uber app including Real-Time ID Check, which prompts drivers periodically to take a selfie prior to accepting rides and compares it to the driver’s profile photo. This helps ensure the person driving matches the account Uber has on file.

In addition, the Uber app has a Two-Factor Authorization (2FA) feature in which drivers who log in to their phone on a new device will have to enter an OTP as well as the Verify Your Ride feature where riders have the option of receiving a four-digit PIN code to provide to their drivers before starting a trip requested via the Uber app. 

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Some of the features available in terms of the Safety Toolkit include: 

Trusted Contacts, which shares your trip details with your loved ones

24/7 Incident Response Team who are trained to manage any safety incident

A dedicated law enforcement team that works closely with the local authorities when required.

Injury Protection – this is provided by AXA Mansard and available to both riders and drivers during a trip, at no cost to them. They are protected from the moment the trip is accepted, through to when the trip ends.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Uber Launches UberMoto In Ibadan Nigeria

Uber has announced the expansion of its product offering in Ibadan, Oyo State of Nigeria, with the launch of UberMoto, a two-wheeler low-cost alternative and smart mobility option for city residents to navigate traffic quicker and effectively to get from one place to another.

UberMoto extends on current product offerings already available in the city with safety, reliability, and convenience just a tap away, residents of Ibadan are now able to travel around the city by requesting the well trusted motorcycles (Okadas) which are now available on the Uber app.

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Launched as a low-cost alternative option, UberMoto’s minimum fare starts at NGN100 offering riders a 78% lower-cost alternative. The service is initially being launched in Ibadan, where Uber began operations in October 2021, with UberX. 

Tope Akinwumi, Country Manager for Uber in Nigeria
Tope Akinwumi, Country Manager for Uber in Nigeria

Tope Akinwumi, Country Manager for Uber in Nigeria explains: “As we recover, we know we need to continue to offer solutions that respond to consumers who are looking for smart mobility solutions, while providing new revenue streams and earning opportunities for drivers.

“It makes sense for us to launch a product that will help passengers get to their destination quicker, which is where we can leverage our technology and we are excited to introduce UberMoto to make this a reality.”

UberMoto carries the same door-to-door safety features as any other Uber option such as Injury Protection, 24/7 support, including driver background checks and screenings.

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Uber’s goal is to always provide innovative products and services to help improve the rider and driver experience on the app. “We are excited that we are able to expand our options and provide an opportunity with a wider and more cost-effective range of options for both the riders and drivers in the city while navigating traffic seamlessly,” concludes Akinwumi.

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To request a trip on UberMoto, riders need to simply open the app and tap on UberMoto, they can then select cash or card as their payment option. Riders will also be able to see whether others have had a good experience with the UberMoto drivers and will be able to contact each other via the app if there is any confusion around pick-up details.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Uber Mulls Two New Services in Nigeria

Global leading ride-hailing company Uber plans to launch two new services in Nigeria. The company is working on launching Uber Connect and Uber Hourly in Nigeria in the “next few months,” the company said at the just concluded Go Get global consumer event. Speaking on the development, Tope Akinwumi, Uber’s Country Manager said that “We want to bring innovations designed to help people get anywhere and get anything as cities start to move again.”

Tope Akinwumi, Uber’s Country Manager
Tope Akinwumi, Uber’s Country Manager

“As we want to show our commitment to improving the lives of Nigerians, and more importantly, unlocking access to earning opportunities for drivers, we believe this announcement is a step in the right direction.”

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Uber Hourly is an alternative to on-demand, point-to-point trips that will provide riders added convenience with no need to re-book their ride.

It enables riders to book rides by the hour, providing them with a single driver for their entire journeys and unlimited stops along the way.

“Hourly already launched in several cities around the world including Dar es Salaam and based on those insights and the warm reception from both riders and drivers, we’re excited to bring this to Nigeria,” Akinwumi said.

“We built this feature for those moments when you anticipate you’ll need extra time getting things done, and so drivers can access a meaningful earnings opportunity while “locking in” an upfront time frame for the service provided,” adds Akinwumi.

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Uber Connect leverages Uber’s logistics technology and network to provide people with a quick and affordable way to send packages to friends and family using the Uber app. Akinwumi explains, “The agility of our platform allows us to quickly adapt our products to meet the evolving needs of communities impacted by the health crisis while experimenting with new revenue streams and earning opportunities for drivers.”

Uber Connect is already available in Ghana, South Africa and Kenya, including other countries across the globe.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry