Dakar-based Les Ateliers de Corinne (LADC), specialized in digital culinary marketing, organization of cooking workshops and cake design has landed investment fro WIC Gestion, manager of the WIC Capital fund.
“I am delighted with this partnership which reinforces the image and development potential of the brand. WIC Capital is an investor whose added value goes far beyond the capital it provides. Despite the impact of the COVID19 pandemic, WIC Capital has believed in us. This strong support will allow us to increase our production capacity to meet the demand but also to accelerate our growth,” Corinne Erambert, founder of Les Ateliers de Corinne said.
Here Is What You Need To Know
- With the involvement of local individual investors and the Délégation Générale à l’Entreprenariat Rapide des Femmes et des Jeunes, WIC Capital invested in a combination of equity and quasi-equity (DER).
- This is WIC Capital’s third investment in the area, bringing the total sum syndicated into Women Led SMEs to close to XOF 500 million CFAF (USD 900k).
- WIC Capital’s investment will help the business grow by funding the purchase of professional equipment, the hiring of a professional staff, and the relocation of new facilities.
Why The Investor Invested
Launched in March 2019 by the Women’s Investment Club (WIC) Senegal, WIC Capital is the first investment fund that exclusively targets women-led businesses in Senegal and Ivory Coast. The Fund brings together local and international institutional and individual investors, who pool their resources to invest in micro and small women-owned enterprises (MSMEs) in Senegal and Ivory Coast. The Fund invests through a mixture of equity and quasi-equity in companies from all sectors, founded by women, owned or managed at least 50% by women, or with a management team predominantly female.
“We are pleased to support the development of a small business led by a young and dynamic entrepreneur, who has developed several activities in parallel. We believe that Les Ateliers de Corinne has the potential to become a key food brand in Senegal and West Africa. It is by enabling the development of this type of small and growing businesses that we will strengthen the African private sector, contributing to job creation, innovation and GDP growth. We are happy to invest in the food industry, particularly baking activities and digital marketing, two sectors that have been resilient to the COVID19 crisis. We are proud to navigate this period alongside Corinne,” WIC Gestion’s Ms. Évelyne Dioh SIMPA, Executive Director of the fund, said.
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A Look At What Les Ateliers de Corinne Does
Corinne Erambert founded Les Ateliers de Corinne in 2014. She merged her love of cooking with her digital expertise to become one of Senegal’s top food influencers. Les Ateliers de Corinne also offers cooking workshops in addition to cake design.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer