Mustard Insights, a data visualization firm, has raised an undisclosed amount of money in a pre-seed round of fundraising to help it achieve its objective of creating Africa’s greatest data repository.
The funds were raised through the company’s pre-seed round of funding, which was led by Velocity Digital and included other investors.
Mustard Insights, which was founded in January 2021, currently develops data visualizations and disseminates them to a large audience through digital and social media platforms. Its goal is to provide information to its users that will assist them in making decisions at various levels.
Read also SendChamp raises $100,000 in angel round to build communication solutions for African businesses
Mustard Insights will perform market research for its clients and generate high-quality market studies in high-demand areas, in addition to providing as a trustworthy source of economic and social data in Africa. Mustard Insights plans to use the monies raised to expand its activities.
Financial analyst, communications specialist, and data storyteller Lawretta Egba is the company’s founder and CEO. Her career began in private equity, where she first experienced the lack of industry data as a critical input for investment estimates. She has a first degree in accounting and is a member of the Institute of Chartered Accountants of Nigeria (ICAN).
According to a private conversation with Lawretta Egba, the company believes in democratizing data and is certain that Mustard Insights will be critical in providing access to high-quality primary and secondary data for Africans and others with an interest in Africa in the diaspora.
Read also Egyptian Fintech Startups Invited To Apply For Fintech Startup Seed Challenge
While the company plans to debut its platform in March, it already provides users with granular information via its weekly newsletter and social media channels.
Thanks to social media, mobile money, the internet, and smartphones, more data is being created in Africa than ever before. As a result, the possibilities that come with harnessing and increasingly tracking this data for the continent’s continued progress are enormous.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer