Tactful AI, a technological start-up located in the UK and Egypt that provides a cutting-edge intelligent customer experience platform, has been acquired by Dstny, the European leader in business communications. The acquisition broadens Dstny’s product offering and assists businesses in improving customer interaction operations across current digital and conventional voice channels.
“By bringing Tactful on board, we not only strengthen ourselves with next-generation Customer Engagement technology, but we also add an amazing staff to our company,” says Daan De Wever, CEO of Dstny Group.
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As competition heats up, businesses must differentiate themselves based on the consumer experience. Tactful’s Unified Customer Experience Platform (UCX), founded by Mohamed Elmasry, Mohammad Hassan, and Sherif Khairallah, is an AI and data-centric system that enables business users to manage, interact, and analyze the customer experience across numerous touchpoints. It features an omnichannel digital contact center, conversational chatbots in many languages, and conversational analytics.
“We both feel that by joining Dstny, we can accelerate our go-to-market approach and deliver even more value to our customers,” Mohamed Elmasry, co-founder and CEO of Tactful AI, said.
With the out-of-the-box, no-code AI-powered automation engine, any organization, regardless of technical capacity, can integrate AI and data in their customer experience operations with no effort.
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“Our M&A strategy is all about product and revenue synergies, not cost synergies, as you often see elsewhere,” says Chris Parker, Dstny Group. “This allows us to grow faster as joint companies, and our customers to get access to more and better products much faster. Tactful is a perfect match in every way, and we are excited to start working together.”
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh