FinMeUp - Afrikan Heroes

SA Finance Startup FinMeUp Secures Funding for Expansion and User Experience

August 9, 2023

FinMeUp, a South African startup focused on personal finance, has successfully secured an undisclosed amount of funding to propel its expansion efforts and enrich the user experience. The company offers a comprehensive suite of services, including an educational platform, financial advisory, investment opportunities, insurance solutions, and credit options.

Operating as a community-driven platform, FinMeUp is committed to cultivating a collaborative space where individuals can collectively learn, engage, and progress. Its active community comprises more than 80,000 members, while its app boasts over 15,000 users.

The recent funding round, the specifics of which remain undisclosed, was spearheaded by prominent investors SAAD and Blu Sky Investments. This infusion of capital will be instrumental in advancing FinMeUp’s overarching objective of evolving into the ultimate financial partner, seamlessly spanning from educational endeavors to practical execution. CEO and founder Higgo van Biljon emphasized that this funding will facilitate the implementation of gamification strategies, fostering an interactive learning environment that motivates users to proactively participate in their financial well-being.

Expressing enthusiasm about the partnership, van Biljon stated, “We are thrilled to welcome SAAD and Blu Sky Investments aboard as we strive to revolutionize personal finance within South Africa.”

A substantial portion of the newly acquired funds will be directed towards the creation and launch of innovative products. Among these are the upcoming SnapMillion and Snap200 offerings, designed to serve as crucial stepping stones for the majority of South Africans who are yet to secure financial stability for their families in the face of unforeseen circumstances.

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard

South Africa’s ZAQ Ventures Backs Financial Education Startup FinMeUp

November 7, 2021

FinMeUp, a South African financial education startup, has raised an undisclosed sum of money to help it develop its financial education platform and add new services.

FinMeUp, a gamified software created by Higgo van Biljon, was introduced last year with the purpose of taking users on a journey from education to execution, whether they are entrepreneurs or investors.

In less than a year, the business has amassed 7,000 active users on its pilot platform and acquired an undisclosed sum from ZAQ Ventures as part of its seed round. The money will be used to improve the present product, add new features and partnerships, and launch FinMeUp Wealth, a new platform.

“New features were put on hold while gaining insights from the co-creating community, which has grown to 18,000 members and reached 50,000 unique users per month, to understand where the biggest gaps in their financial journeys are,” van Biljon said.

“FinMeUp’s incentive-based financial learning to execution platform allows users to experience a full-time trusted financial advisor, but also helps you execute on your decisions.”
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The startup’s goals for the next several years include introducing a new app in early 2022, establishing FinMeUp Wealth, an investing, insurance, and credit platform, and launching FinMeUp Academy, another new service.

FinMeUp financial education FinMeUp financial education

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning write